Assemble Media Group project

Assemble is in a unique position as a company. It's a startup with an assortment of very well established brands. It has an exciting and interesting story to tell.

However, when I initially joined, it had a limited digital presence, failed to explore and develop the ties to its editorial brands, as well as lacking a thorough communications strategy. I wanted to change this.

Through the creation of a new identity, I was able to help Assemble tell a growing audience about its ongoing rise and better capture the size of the opportunity Assemble offered to stakeholders in the industry.

Creating a
presence from scratch

Phase 1:

Create a new identity. A new logo. A new website.

Phase 2:

Spread the word. Create website articles and social media channels.

Phase 3:

Recognition. Take charge of award entries and seize opportunities to enhance Assemble's reputation.

A new identity

A new logo

The new Assemble Media Group identity needed to reflect a modern media company whilst referring to the built environment industry it works in. It also needed be more suitable for digital platforms.

The new logo has wording in similar positions as this keeps the typography neat and still places emphasis on the ''Assemble'' aspect of the company name. This was the only element without significant change.

With the updated logo, the new font still has a professional feel without having the more antiquated look of the previous font. Poppins is also well adapted for use on digital platforms.

The creative around the typography is simple but manages to convey the aims set out in the brief. The lines suggest the incipient building of a structure whilst simultaneously taking on the shape of a speech bubble, symbolising communication, publishing and media content.

A new website

Assemble only had a make-shift landing page before work on their website took place. In consultation with a web developer, I designed the website and advised on copywriting. There were several points of consideration for the new Assemble website. It was important to:

Clearly explain to stakeholders the type of company Assemble is and the work they take on
Provide a little bit of history on the origins of Assemble
Show a strong link to the editorial brands and programmes Assemble run
Communicate and display Assemble's culture effectively (in particular charity initiatives and workplace benefits)
Provide a news page to have a library of achievements, information and latest updates
Have key pieces of information for contacting the company visible and easy to access

I'm currently in the process of reviewing the website and making edits to better reflect progress and change in the past year, including:

Displaying recent awards won more effectively
Updating copy and images where appropriate
Introducing a separate careers and recruitment page
Having a more interactive calendar feature.

Visit the website at assemblemediagroup.co.uk

Spreading the word

I produce content to promote Assemble's website articles that I've written, as well as statements surrounding developments at the company.

The aim is to continue developing this aspect of Assemble's communications by having a wider variety of content and developing a plan for increasing post visibility.

Recognition

Since I've taken charge of award entries, Assemble, its editorial brands, and its people have been nominated for 39 awards over 2 years, winning 8 accolades and 1 ''highly commended'' in the process.

This has been achieved through drastically improving presentation and crafting more compelling narratives around Assemble's work. It's led to associated people and brands being seen 1000s of times by people within the built environment and publishing industries, boosting reputation significantly.

The next step will be to actively push Assemble's brand through continuing to enter awards, leveraging partnerships with NGOs and membership organisations, as well as generating editorial campaigns to create industry wide change and impact.