Building the Future

Building the Future is an editorial initiative launched in 2023. Its aim is to driving impactful change within the built environment industry through discussion, idea generation, a yearly conference and formation of a research report sent to the government.

My primary role has been to create a brand communications plan for the campaign in order to effectively engage with various stakeholders and oversee the campaign's smooth transition into a permanent think tank.

''...an agent for
change.''

Showing the campaign as

The main aims were to attract UK-wide attention, portray the brand as authoritative, have a tangible asset to be sent to key stakeholders (including government) and ensure the impact of the campaign is sustained when transitioning into an ongoing research hub.

Goals

Create a suite of assets

Ideate and build a number of assets associated with the commission to give the brand weight and authority.

Achieved through:

Creating a number of logos for content streams. Create brand guidelines to support.
Creating tags for influential stakeholders involved with the commission.
Design logos consistent with guidelines for the conference and roundtable

Communicate the extent of our work

Use a variety of channels to exhibit our work.

Success measured by:

Tracking mechanisms in Google Spreadsheets to note impact on a number of different levels
Engagement numbers during the conference on social media
Award recognition in 2024